{"id":27449,"date":"2026-11-03T17:31:38","date_gmt":"2026-11-03T17:31:38","guid":{"rendered":"https:\/\/scandalplanet.com\/?p=313034"},"modified":"2026-11-03T17:31:38","modified_gmt":"2026-11-03T17:31:38","slug":"jude-bellingham-strips-down-to-his-calvins-the-calvin-klein-underwear-campaign-everyone-is-screenshotting","status":"publish","type":"post","link":"https:\/\/ghanahookup.com\/videos\/jude-bellingham-strips-down-to-his-calvins-the-calvin-klein-underwear-campaign-everyone-is-screenshotting\/","title":{"rendered":"Jude Bellingham Strips Down to His Calvins: The Calvin Klein Underwear Campaign Everyone Is Screenshotting"},"content":{"rendered":"\n

By Nico Grey \u00b7 Published

I\u2019ve been behind the camera since 2001 and shot more than 2,000 scenes, and I own more white briefs than any man should. So believe me when I say this: Jude Bellingham just made every guy on Earth feel underdressed in his underwear.<\/strong><\/p>\n

\"Nico
Nico Grey \u00b7 Photo: Mirko Tabasevic \/ NicoGrey.com<\/figcaption><\/figure>\n

Jude Bellingham is Calvin Klein\u2019s newest underwear star. The Real Madrid and England midfielder, 23, fronts the brand\u2019s Icon Cotton Stretch campaign, which launched worldwide on Nov. 2, 2026, after a shoot in Madrid with photographer Oliver Hadlee Pearch.<\/strong> It\u2019s his first campaign for Calvin Klein (PVH<\/a>).<\/p>\n

The internet took it from there. PopCrave<\/a>\u2018s post of two of the shots, captioned simply \u201cJude Bellingham for Calvin Klein,\u201d passed 6.7 million views, 73,000 likes and 7,500 bookmarks within a day of going up on Nov. 2. GQ, Business of Fashion, Adweek and Cosmopolitan all ran the photos (GQ<\/a>, BoF<\/a>, Adweek<\/a>).<\/p>\n

\"Jude<\/a><\/p>\n

Watch: Jude Bellingham\u2019s Calvin Klein campaign film<\/h2>\n

Jude Bellingham for Calvin Klein: the Icon Cotton Stretch campaign film (2026). Open the clip<\/a>.<\/p>\n

<\/video><\/p>\n

The full Calvin Klein Icon Cotton Stretch film, shot by Oliver Hadlee Pearch in Madrid. It opens with Jude in jeans and a white tank, then cuts to close-ups of his abs and the Calvin Klein waistband, white briefs against a white wall, the arms-out pose and grey trunks.<\/p>\n

Jude Bellingham for Calvin Klein: the Icon Cotton Stretch campaign film (2026) (0:53) \u00b7 more on his hub<\/a><\/p>\n<\/div>\n

The shoot: white wall, white briefs, a hot Madrid day<\/h2>\n

Calvin Klein says Pearch shot the campaign in Madrid in August 2026, keeping the images \u201cpared-back\u201d so the focus stays on Jude. He wears Cotton Stretch throughout and debuts the new Cotton Stretch Shine Trunk<\/strong>, which gives the Infinity Bond logo waistband a shiny finish. He also wears the Boxer Brief, Low Rise Trunk, Hip Brief and Slim Boxer (PVH<\/a>). GQ says the shoot happened \u201con a hot Madrid day\u201d and that he wears the collection \u201cand nothing else\u201d throughout (GQ<\/a>).<\/p>\n

\u201cI really enjoyed working on this campaign,\u201d Bellingham said. \u201cI liked the idea of \u2018the icon underneath\u2019 \u2013 that confidence starts with feeling comfortable in yourself. Calvin Klein is such an iconic brand, so it was great to bring that idea to life in my own way\u201d (PVH<\/a>).<\/p>\n

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\"Jude<\/a>
Jude Bellingham sitting against a white wall in Calvin Klein briefs, Calvin Klein underwear campaign 2026<\/figcaption><\/figure>\n
\"Jude<\/a>
Jude Bellingham pulling at the waistband of his Calvin Klein Icon Cotton Stretch Boxer Slim, 2026 campaign<\/figcaption><\/figure>\n
\"Shirtless<\/a>
Shirtless Jude Bellingham in Calvin Klein briefs leaning on the wall, Calvin Klein underwear campaign 2026<\/figcaption><\/figure>\n
\"Jude<\/a>
Jude Bellingham in a white tank and Calvin Klein underwear, Calvin Klein campaign shot in Madrid 2026<\/figcaption><\/figure>\n<\/div>\n

The brand teased it a week earlier with an Instagram clip of a man running his fingers from his boxers up to his chest, without showing his face. GQ called it \u201cvery suggestive. Very sexy,\u201d and said Instagram \u201cwent wild\u201d (GQ<\/a>). In one of the final shots, he does his goal celebration in his briefs, the nod to his \u201csignature celebrations on the field\u201d that Calvin Klein mentions in its release.<\/p>\n

\"Nico
Nico Grey \u00b7 Photo: Mirko Tabasevic \/ NicoGrey.com<\/figcaption><\/figure>\n

The hottest frames from the campaign film<\/h2>\n

The video starts with Jude in jeans and a plain white tank, then switches to a montage of him in different Calvin Klein boxers and briefs (BoF<\/a>). These are the frames everybody is screenshotting.<\/p>\n

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NICO\u2019S TAKE<\/span><\/div>\n
\"Nico<\/figure>\n

Calvin Klein\u2019s marketing boss told BoF the goal is \u201ca cultural moment that we can convert into commercial advantage.\u201d Translation: get a 23-year-old with 57 million Instagram followers to take his shirt off, and let the internet do the media buying. 6.7 million views on one PopCrave post says it worked.<\/p>\n

What I like is how little there is in it. A white wall, white briefs, a hot day in Madrid and a guy who already knows where the camera is. No props, no story, no clever concept. I\u2019ve shot a lot of men in their underwear, and most of them need ten takes to stop looking like they\u2019re waiting for a bus. Jude looks like he\u2019s waiting for you to finish staring.<\/p>\n

The arms-out shot is the one. Calvin Klein says the campaign nods to his goal celebrations, and once you\u2019ve seen him do it in briefs, you can\u2019t unsee it. Every time he scores for Real Madrid now, half the stadium is going to picture the underwear. That\u2019s not marketing. That\u2019s a curse. A very profitable one.<\/p>\n

\u2014 Nico<\/p>\n<\/div>\n

Why Calvin Klein picked him now<\/h2>\n

Calvin Klein\u2019s chief marketing officer, Jonathan Bottomley, told BoF the brand looks for someone with \u201creal cultural velocity,\u201d and Jude fits. After this summer\u2019s World Cup he has close to 57 million Instagram followers and is known well beyond football fans (BoF<\/a>). Bottomley was blunt about the plan: \u201cWhat we\u2019re trying to do is create a cultural moment that we can convert into commercial advantage.\u201d BoF also reports that PVH shares rose 3% the day the campaign came out.<\/p>\n

He joins a long line of men who have stripped for Calvin Klein. The 2024 Jeremy Allen White campaign drove a 30% jump in the brand\u2019s underwear sales in the week after it came out, according to BoF, and Bad Bunny\u2019s spot was timed to his Super Bowl halftime show. Footballers are part of the plan, too: Virgil van Dijk and Son Heung-min did it in 2023, and Jude\u2019s Real Madrid and England teammate Trent Alexander-Arnold did it at the end of 2025 (GQ<\/a>). On the women\u2019s side, Calvin Klein\u2019s denim campaign with Tate McRae<\/a> is helping its fall sales, per BoF, and Kendall Jenner<\/a>, Bella Hadid<\/a> and Kaia Gerber<\/a> have all fronted the brand.<\/p>\n

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\"Jude<\/a>
Jude Bellingham before England v Ghana at the 2026 FIFA World Cup, June 23, 2026<\/figcaption><\/figure>\n
\"Jude<\/a>
Jude Bellingham in England’s red shirt v Panama at the 2026 FIFA World Cup, June 27, 2026<\/figcaption><\/figure>\n
\"Jude<\/a>
Jude Bellingham, hands on hips, England v Panama at the 2026 World Cup<\/figcaption><\/figure>\n
\"Jude<\/a>
Jude Bellingham with his Laureus World Breakthrough of the Year award, Madrid, April 2024<\/figcaption><\/figure>\n<\/div>\n

Not his first time in his underwear: SKIMS 2024<\/h2>\n

Calvin Klein isn\u2019t Jude\u2019s first underwear campaign. In June 2024, just before Euro 2024, he became the face of Kim Kardashian\u2019s SKIMS Mens, juggling a football in grey trunks (talkSPORT<\/a>, WWD<\/a>). BoF calls it \u201chis first underwear modelling moment.\u201d Two months later, on Aug. 16, 2024, Louis Vuitton named him a Friend of the House (ESPN<\/a>). SKIMS has since moved on to holiday lingerie with the Jenner sisters (see their Santa campaign<\/a>).<\/p>\n

Jude Bellingham for SKIMS Mens (2024). Open the clip<\/a>.<\/p>\n

<\/video><\/p>\n