{"id":25930,"date":"2026-10-21T10:01:28","date_gmt":"2026-10-21T10:01:28","guid":{"rendered":"https:\/\/scandalplanet.com\/?p=301691"},"modified":"2026-10-21T10:01:28","modified_gmt":"2026-10-21T10:01:28","slug":"ai-in-hollywood-why-the-stars-will-still-rule-the-next-10-years","status":"publish","type":"post","link":"https:\/\/ghanahookup.com\/videos\/ai-in-hollywood-why-the-stars-will-still-rule-the-next-10-years\/","title":{"rendered":"AI in Hollywood: Why the Stars Will Still Rule the Next 10 Years"},"content":{"rendered":"\n

By Nico Grey \u00b7 Published

A fake actress with agents circling her. A voice that sounded just like Scarlett Johansson. Tom Hanks young again without a single prosthetic. Hollywood\u2019s AI future isn\u2019t coming. It\u2019s already on set.<\/strong> So here\u2019s the big question everyone in the business is whispering: if a machine can generate a face, a voice and a performance, what happens to the stars? We went through the deals, the lawsuits and the headlines. The facts below are all reported and linked. The predictions are clearly marked as ours.<\/p>\n

\"AI
Our story graphic. Archive photo: Scarlett Johansson at the Cannes Film Festival, by Harald Krichel, CC BY-SA 4.0, via Wikimedia Commons.<\/figcaption><\/figure>\n

The \u201cactress\u201d who doesn\u2019t exist<\/h2>\n

In September 2025, Dutch actor and producer Eline Van der Velden introduced Tilly Norwood at the Zurich Summit: a photo-real AI \u201cactress\u201d made by her London studio Particle6, launched in a 20-second parody video, per Reuters<\/a>. Van der Velden said talent agents were interested in signing her, Deadline<\/a> reported. Hollywood erupted.<\/p>\n

SAG-AFTRA\u2019s answer was brutal. \u201cTilly Norwood is not an actor, it\u2019s a character generated by a computer program that was trained on the work of countless professional performers, without permission or compensation,\u201d the union said, as Variety<\/a> reported. \u201cIt has no life experience to draw from, no emotion.\u201d Van der Velden defended her creation as \u201ca creative work, a piece of art\u201d and called AI \u201ca new paintbrush.\u201d<\/p>\n

The union drew a line, in writing<\/h2>\n

Then came the contract. In June 2026, SAG-AFTRA members ratified a four-year deal with the studios, with 91.4% of voters in favor, Variety<\/a> reported. The key phrase: producers can use a synthetic performer in a human role only if it brings \u201csignificant additional value\u201d compared with a live actor or that actor\u2019s own digital replica, according to SAG-AFTRA\u2019s own FAQ<\/a>. Studios must give notice and bargain first, and the union can arbitrate for damages.<\/p>\n

It builds on the 2023 strike deal, which made consent and payment mandatory for an actor\u2019s digital replica. The new pact also requires an \u201carticulable business reason\u201d to scan a performer and sets minimum pay and residuals for replicas, per The Hollywood Reporter<\/a>, and bans using a replica to replace an actor during a strike, per TheWrap<\/a>. Not everyone is convinced: some members warned the studios will face little constraint, Variety noted.<\/p>\n

Scarlett Johansson vs. the machine<\/h2>\n

No star has fought this battle more publicly than Scarlett Johansson<\/a>. In May 2024, she said she had turned down Sam Altman\u2019s offer to voice ChatGPT, then heard OpenAI\u2019s new \u201cSky\u201d voice and was \u201cshocked, angered and in disbelief\u201d at how \u201ceerily similar\u201d it sounded, she told NPR<\/a>. Her lawyers sent letters, and OpenAI paused Sky. Altman said the voice belonged to a different actress cast before any outreach to Johansson, and apologized for not communicating better, per Reuters<\/a>.<\/p>\n

Think about what that moment proved. A tech giant wanted her voice specifically, because her voice already carries trust and warmth. That\u2019s what a star is. AI can imitate the sound. It can\u2019t manufacture the decades of performances that made people care about it.<\/p>\n

Young again: the de-aging revolution<\/h2>\n

Robert Zemeckis\u2019 2024 film \u201cHere\u201d used Metaphysic\u2019s generative AI to take Tom Hanks and Robin Wright<\/a> across decades of their characters\u2019 lives, with the director watching the AI-transformed faces live on set, Variety<\/a> reported. Notice who was still on set, though: Hanks and Wright, performing every beat. The AI changed the age. The acting was all theirs.<\/p>\n

The music business made a deal<\/h2>\n

Music got there first. In October 2025, Universal Music Group settled its copyright case against AI song generator Udio and agreed to build a licensed platform, trained only on authorized music, where artists can opt in and get paid, the company announced<\/a>. The shift sparked a backlash among Udio users after downloads were switched off, AP<\/a> reported. The template is clear: AI in, but on the artists\u2019 terms.<\/p>\n

The warning nobody can ignore<\/h2>\n

This week, Runway co-CEO Crist\u00f3bal Valenzuela said AI could \u201cabsolutely\u201d replace human actors, adding \u201cI think it\u2019s already happening in a way,\u201d at Italy\u2019s View Conference, Variety<\/a> reported. Nvidia\u2019s Richard Kerris pushed back on the same stage, recalling Marlon Brando improvising with a cat in \u201cThe Godfather\u201d as the kind of moment no prompt can produce. And the pain is real lower down the ladder: the Los Angeles Times<\/a> reports freelance voice actors losing ad and audiobook work to AI voices while big names license lucrative replicas.<\/p>\n

Our view: why the stars stay on top for the next 10 years<\/h2>\n

Everything in this section is our opinion and our prediction, not reporting.<\/em><\/p>\n