Baywatch’s Erika Eleniak Is Reportedly on Pace for $1M on OnlyFans at 57, and Feet Are the Top Request

By Nico Grey · Published Nov 2, 2026, 6:27 PM (BKK)

I’ve been behind the camera since 2001, I’ve shot more than 2,000 scenes, and I run NicoGrey.com and Scandal Planet, so I read creator payouts the way Hollywood reads box office. The number that crossed my desk this week belongs to the woman who made a red swimsuit and a birthday cake famous. And it’s a good one.

Erika Eleniak, the original “Baywatch” lifeguard Shauni McClain, has reportedly made nearly $300,000 in her first three months on OnlyFans, which would put her on pace for about $1 million in year one. TMZ first reported the figure on Oct. 27, citing sources close to the actress. On Nov. 1 she sat down with Fox News Digital and talked about it in her own words, and on Nov. 2 Page Six ran the story again, which is why it is all over your feed today.

The detail everyone is quoting: the most popular request she gets is for her feet. “There are a lot of people who like feet,” she told Fox News Digital, smiling. “I really was surprised feet was very popular.”

Below: what the $1 million number actually is (and isn’t), what she has said herself, what’s on her page, her Jan. 6 return to “Baywatch,” and the Baywatch women who went direct before her.

The posts everyone is sharing

Page Six and Fox News Entertainment both pushed the story on X this weekend:

What happened: from $10K a week to “far more”

Eleniak announced her OnlyFans page on Instagram on Aug. 10. “At 56, I’m embracing exactly who I am today,” she wrote, per Page Six. “From ‘Baywatch’ to ‘Playboy’ and everything in between, you’ve been with me through so many chapters of my life and career. Now I’m opening up a brand-new one.” She told TMZ: “I basically grew up on the beach in a red swimsuit, so this feels like coming full circle, except now I’m calling the shots.”

The money came fast. On Aug. 28, TMZ reported she was pulling in about $10,000 a week with more than 1,100 subscribers and was expected to make $40,000 that month, and Page Six picked it up. Then on Oct. 27, TMZ’s sources said she had made nearly $300,000 in about three months, “far more” than the $10K a week she started with. TMZ’s own words for the $1 million: she’s “on pace” to generate it in her first year.

She turned 57 on Sept. 29. Fox says she’s set to guest-star in Fox’s “Baywatch” reboot, premiering Jan. 6, 2027.

What the $1 million really means

Here’s the part most headlines skip, and the part I care about as somebody who sells content for a living.

• It’s a projection, not a payout. “Nearly $300,000 in three months” comes from TMZ’s sources. Nobody has published a statement or a dashboard, and IBTimes UK points out the figures “have not been independently verified.” The $1 million is that pace stretched over 12 months.
• It’s gross, not take-home. OnlyFans keeps 20% of what creators earn, as the Daily Mail noted when she launched. So $300,000 gross is about $240,000 before taxes and expenses, and a $1 million year would be about $800,000 to her.
• It’s more than doubled. $10,000 a week in August works out to about $43,000 a month. $300,000 over roughly three months is about $100,000 a month, around $23,000 a week.
• It isn’t just subscriptions. The Daily Mail said her page costs $9.99 a month. At that price, $100,000 a month from subscriptions alone would take about 10,000 paying fans, and TMZ’s last public count was 1,100 subscribers in August. My read: either her fan count has exploded, or a big share of the money is coming from what she’s promoting on top of the subscription: custom requests, private messages and tips. That’s my inference from the public numbers, not something she or TMZ has broken down.

Either way, that is a serious number for anyone and a rare one for an actress who first wore the red swimsuit 37 years ago.

In her own words: “I genuinely feel loved”

The Fox News Digital interview is the best look yet at how she feels about it. “When I first thought about joining OnlyFans, I honestly believed I was going to hate it,” she said. “But I have to tell you, I absolutely love it.” She said it reconnected her with fans who have followed her “since the 1980s,” through “Baywatch,” “my Playboy days,” and “The Beverly Hillbillies.”

The line that got me: “For the first time in my life, I genuinely feel loved, appreciated and empowered in a way I never have before.”

On her body, she was honest about the old red-suit days: “When you’re working in a costume that’s basically a bathing suit, and you’re running and doing action and all kinds of things, it’s not the most comfortable uniform on the planet.” And now: “I am 57 years old. I am comfortable in my body and in my skin. I love where I’m at right now.”

On the stigma: “It’s sort of like a modern-day fan club where you get to be directly with your fans,” she said. “Especially as women in the entertainment industry, you want to have control over your own image.” On the trolls: “I just ignore it, honestly.” And her own description of her page: “I’m flirty, but I keep it classy and spicy.”

What’s on her page (and what isn’t)

When she launched, she promised “my real life, my personal photos and videos, plenty of beach days and, yes, the feet everyone keeps asking about,” per Metro. The Daily Mail reported she offers custom content too, including specific outfits, “playful roleplay requests” and plenty of feet, and said she would go live every day. In August, TMZ’s sources said she started with feet “but has since been getting riskier,” per Page Six.

What she has not said is that she posts nudity, and we’re not going to say it for her. Her own words are “personal, playful and unfiltered.” If you want to know more than that, she’s the one selling it.

The Baywatch return: Jan. 6 on Fox

The other half of her year is the beach. In April, Variety reported that Eleniak will reprise Shauni McClain as a guest star in Fox’s new “Baywatch.” In the new show, Shauni is a Santa Monica city councilwoman who comes back to the beach to help Hobie Buchannon (Stephen Amell) kick off the annual “Beach Games” between Baywatch and the Coast Guard. David Chokachi returns as Cody Madison, and the new cast includes Shay Mitchell, Brooks Nader, Hassie Harrison and Livvy Dunne.

Fox has set the premiere for Wednesday, Jan. 6, 2027 at 9 p.m. ET/PT, per The Futon Critic. She told Fox News Digital she’s hoping for more: “I’m definitely hoping they will get picked up for another season and bring me back for a more regular role.” Her verdict on the original: “It’s still magic.”

She’s not the first Baywatch star to go direct

Baywatch alumni have been here before. Carmen Electra launched her OnlyFans in May 2022, telling People, as quoted by CNN: “I, for once, have this opportunity to be my own boss and have my own creative vision to share with my fans without someone standing over me, telling me, ‘Don’t do this, don’t do that. Cover up this.’”

Three months later Donna D’Errico joined at 54. “This post may upset some people. I don’t care,” she wrote, per Variety, adding that her page would have bikini and lingerie shots but not her “hoo-ha.”

And it’s not only lifeguards. TMZ says 85-year-old “Knots Landing” star Donna Mills and actress Jaime Pressly have also joined. Eleniak is the one with the reported money to show for it, and the only one heading back to the beach on network TV in January.

Her sexiest screen moments (the ones on our hub)

Before she was her own boss, she was Hollywood’s favorite blonde in a swimsuit. These are on her Scandal Planet hub:

• “Baywatch” (1989-1992). Shauni McClain, the red suit and the slow-motion runs that made her famous, for the show’s first two seasons.
• “Under Siege” (1992). The big one. Opposite Steven Seagal and Tommy Lee Jones, she plays Jordan Tate, a Playboy Playmate hired to jump out of a cake for the captain’s birthday aboard the battleship. The film even calls her “Miss July 1989,” the month she really was Playmate of the Month, according to her Wikipedia biography.
• “Chasers” (1994). The Dennis Hopper road comedy, with a bed scene that’s on the hub.
• “The Opponent” (2000) and “Second to Die” (2002). Her later films, including a poolside swimsuit scene in “Second to Die.”

She was also on Playboy’s cover in April 1989, the same year “Baywatch” started.

Confirmed vs. reported

Confirmed (her own words or official): she launched OnlyFans in August 2026 (her Instagram); she loves it, feet are her most popular request, and she’s 57 and “comfortable in my body” (Fox News Digital interview); she’s guest-starring as Shauni in Fox’s “Baywatch,” premiering Jan. 6, 2027 (Variety, Fox).

Reported (sources, not her): about $10,000 a week and 1,100+ subscribers in August, and nearly $300,000 in three months (TMZ sources). The $1 million is a projection.

My read (opinion): the money is coming from more than the $9.99 subscription, and the Baywatch return will push her numbers even higher in January.

How we got here

• April 1989: Playboy cover; July 1989 Playmate of the Month.
• 1989-1992: Shauni McClain on “Baywatch.”
• 1992: “Under Siege,” the cake scene.
• 1993-1994: “The Beverly Hillbillies” (Elly May), “Chasers.”
• May 2022: Carmen Electra joins OnlyFans; Donna D’Errico follows in August.
• April 15, 2026: Variety: she’ll reprise Shauni in Fox’s “Baywatch.”
• Aug. 10, 2026: she announces her OnlyFans at 56.
• Aug. 28, 2026: TMZ: about $10K a week, 1,100+ subscribers.
• Sept. 29, 2026: turns 57.
• Oct. 26, 2026: Fox sets the “Baywatch” premiere for Jan. 6, 2027.
• Oct. 27, 2026: TMZ: nearly $300K in three months, on pace for $1M.
• Nov. 1-2, 2026: Fox News Digital interview; Page Six re-runs the story.

What to watch next

Three things: whether she or her team ever confirms a real number (a screenshot, a statement, a year-end total), how big the January bump is once Shauni is back on Fox, and whether Fox brings her back as a regular, which she says she’d love. We’ll update this page if any of that happens.

FAQ

How much has Erika Eleniak made on OnlyFans?

TMZ’s sources say nearly $300,000 in about three months after she launched in August 2026, up from about $10,000 a week at the start. The figure has not been independently verified, and it’s gross: OnlyFans keeps 20%.

Is Erika Eleniak going to make $1 million on OnlyFans?

TMZ says she’s on pace to make about $1 million in her first year. That’s a projection based on her first three months, not a confirmed total.

What does Erika Eleniak post on OnlyFans?

In her words, personal photos and videos, beach days and “the feet everyone keeps asking about.” The Daily Mail reported custom content such as outfits and playful roleplay requests. She told Fox News Digital that feet are her most popular request.

How old is Erika Eleniak?

She’s 57. She was born on Sept. 29, 1969, and launched OnlyFans at 56.

Is Erika Eleniak in the new Baywatch?

Yes. She guest-stars as Shauni McClain, now a Santa Monica city councilwoman, in Fox’s Baywatch, which premieres Wednesday, Jan. 6, 2027 at 9 p.m. ET/PT.

— Nico. The red swimsuit made her famous. The invoice makes her rich. And if you want the cake scene that started it all, her hub has it.

Fact-check: Scandal Planet Desk

What do you think? Smart business or nostalgia cash-in? And would you have guessed feet? Tell us on X @celeb124.

Photos: the card and share graphic use Erika Eleniak in 2011 by Glenn Francis, CC BY-SA 4.0, via Wikimedia Commons (an archival photo, not from her OnlyFans). In-story photos are from Wikimedia Commons with the credit under each one; photos marked “Archival” are from earlier years. Scene stills are frames from the clips on her Scandal Planet hub. We have not used any images from her OnlyFans or Instagram.

Sources

• TMZ: ‘Baywatch’ star Erika Eleniak on track to hit $1 million in 1st year on OnlyFans (Oct. 27, 2026)
• Fox News Digital: ‘Baywatch’ beauty Erika Eleniak on pace for $1 million OnlyFans payday (Nov. 1, 2026)
• Page Six: November 2, 2026 headlines
• TMZ: Erika Eleniak making five figures per week on OnlyFans (Aug. 28, 2026)
• Page Six: ‘Baywatch’ alum, 56, promises plenty of feet pics as she joins OnlyFans (Aug. 10, 2026)
• Page Six: Erika Eleniak’s five-figure OnlyFans income revealed (Aug. 28, 2026)
• Daily Mail: Baywatch alum Erika Eleniak, 56, debuts OnlyFans account (Aug. 2026)
• Metro: Baywatch star joins OnlyFans at 56 (Aug. 11, 2026)
• IBTimes UK: Erika Eleniak nears $1M in projected OnlyFans earnings (Oct. 2026)
• Variety: Erika Eleniak to reprise role of Shauni McClain (April 15, 2026)
• The Futon Critic: Fox’s Baywatch premieres Wednesday, Jan. 6 (Oct. 26, 2026)
• CNN: Carmen Electra joins OnlyFans (May 19, 2022)
• Variety: Donna D’Errico joins OnlyFans (Aug. 16, 2022)
• Wikipedia: Erika Eleniak

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